Brian Donnelly, known professionally as Kaws, is an American artist and designer. His work includes repeated use of a cast of figurative characters and motifs, some dating back to the beginning of his career in the 1990s, initially painted in 2D and later realized in 3D.
As early as two months before KAWS x Uniqlo UT’s final drop together, news that the collaboration was happening seemed to leak. From there, KAWS took to Instagram to announce the collaboration officially via several animated posts of BFFs and Companions holding up different KAWS x Uniqlo shirts. Shortly after the official announcement of the collaboration, KAWS took to Instagram again to announce that this would also be the final collaboration between the artist and Uniqlo. The result was an unprecedented level of hype which resulted in the site crashing and riots in some malls in China. The Wordmark Tee features white graffiti text of the word “KAWS” on a black tee. The artist’s signature XXs are embroidered on the sleeve of the shirt as well. The KAWS x Uniqlo Wordmark Tee released on Monday, June 3rd, 2019 and retailed for $15 USD.
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